The University of Arizona

UA Undergoes Rebranding, Launches Redesigned Website

April 16, 2014

The UA has launched its redesigned website, part of a comprehensive rebranding.

The newly designed University of Arizona brand can be seen on billboards around Tucson.

The official launch of the UA’s new branding – which includes new advertising, a new UA homepage and updated design elements intended to give campus materials a more cohesive look and feel – has begun with a redesigned www.arizona.edu.

The March edition of Arizona Alumni magazine and the UANow e-newsletter already display the new branding guidelines. The official launch will happen this week with campus pole banners, bus advertising wraps and radio spots in Tucson and Phoenix. New billboards popping up around Arizona carry the tagline for the new brand: “Bigger Questions. Better Answers. Bear Down.”

The tagline revolves around the idea that members of the UA community are not bound by convention and are always pushing boundaries.

"The most exciting part about this is that we're finding the best way to tell all the great stories the University has to offer in a unified voice," said Eddie Navarrete, UA associate vice president of marketing communications and brand management.

One of the most prominent design elements set to begin appearing in campus materials as part of the new brand is a triangle, which mimics Tucson's mountain peaks and also the shape of the University's block "A."

In addition to a newly designed site, the UA’s mobile app is also redesigned to complement the website.

"We wanted to build an effective and inspirational platform that the University can be proud of, and find a mechanism to tell all our great stories," Navarrete said. "We are excited about what's been done and look forward to sharing with world."