In an age when television audiences are becoming more fractious, Tucson’s local public television news program has dramatically increased its viewing audience.
"Arizona Illustrated," KUAT/Arizona Public Media’s locally produced news show on Channel 6, has grown by 38.5 percent, from 13,000 to 18,000 households per week.
On average, roughly one in five households in this market tunes to the program during the week.
“Each household is, unfortunately, counted only once no matter if they view five nights a week or just once,” said Jack Gibson, general manager for Arizona Public Media.
“Overall, the station’s primetime audience held steady and full week viewing was up 5.3 percent. Given the explosive growth in the number of television channels available, this is indeed good news,” Gibson said.
Arizona Public Media™ is the public media organization of The University of Arizona, which includes PBS stations KUAT Channel 6 and KUAS Channel 27; digital TV Channels 6-1 KUAT6 Digital, 6-2 PBS Kids, 6-3 V-me (en Español) and 6-4 Create; KUAS Channel 27-1 PBS HDTV; the UA Channel (Cox 116/Comcast 76); classical music station KUAT-FM 90.5; National Public Radio affiliate KUAZ 1550AM/89.1 FM; BBC Mundo on KUAZ-HD2; and a variety of online activities, which can be found at http://azpm.org.
Arizona Public Media is a registered trademark of the Arizona Board of Regents.