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Presented by Eric Friedenwald-Fishman, co-founder and creative director/president of Metropolitan Group. Friedenwald-Fishman is widely recognized as one of the nation’s most effective experts in developing and implementing community-sector strategic communication and resource development campaigns. He specializes in creating major social purpose brands, public-private partnerships and public will building strategies and has led Metropolitan Group in raising more than $1 billion in support of client projects. He is the co-author of "Marketing That Matters: 10 Practices to Profit Your Business and Change the World."