UA Executive of the Year Award Honoring the San Francisco Giants' Larry Baer
Join the Eller College of Management in honoring the 2013 University of Arizona Executive of the Year, Larry Baer, president and CEO of the San Francisco Giants.
A fourth-generation San Franciscan, Larry Baer has a national reputation as a visionary in professional sports. A limited partner of the Giants' ownership group, he was named team president Oct. 1, 2008 and CEO on Jan. 1, 2012. In his first year as president and CEO, the Giants won their second World Series Championship in three years and extended the team's home sellout streak to 165 regular season games by drawing more than 3 million fans. His initial tenure with the Giants began in 1980, when he joined the club as marketing director after earning Phi Beta Kappa honors at the University of California.
In 1983, he left the Giants to attend Harvard Business School, followed by four years at Westinghouse Broadcasting in San Francisco and New York. He finally returned to the Giants in December 1992 from CBS Inc. in New York. After having served as executive vice president since December 1992, he was named chief operating officer of the franchise in May 1996. That same year, he was named president of the China Basin Ballpark Corporation, a private entity formed by Giants investors to finance and build the new ballpark, which opened in April 2000.