Why You Like to Watch the Same Thing Over, and Over

  • Scientific American
  • October 19, 2012
Sidney J. Levy, a UA marketing professor, and colleagues interviewed people who recently had “reconsumed” a book, movie or vacation spot. The responses suggested that sometimes choosing to do something again was about reaching for a sure thing - the brain knows the exact kind of reward that it will receive in the end, whether it is laughter, excitement or relaxation.

UA Study Examines How News Spreads on Twitter

  • UANews
  • October 15, 2012
Sudha Ram, McClelland Professor of Management Information Systems at the UA, has conducted a study to see how news shared by major news agencies spreads on Twitter. The study, which looked at variables like how many times an article is retweeted or how long an article circulates on Twitter, could be useful in helping news organizations maximize their use of the social media platform.

With Beginning Behind It, UA BioPark Looks to Future

  • Arizona Daily Star
  • October 12, 2012
UA officials and local dignitaries have formally dedicated the UA BioPark, a 54-acre space that will meet the most demanding needs of high-technology companies. UA President Ann Weaver Hart said the BioPark is a critical part of the UA's economic-development strategy: "This puts us in the position to be even stronger, and more proactive, in seeking answers to the biggest questions of our time."

How to Collaborate in the New Retail Environment

  • Forbes
  • October 10, 2012
With mobile, digital and social media each playing a significant role, retail marketers are faced with challenges to stand out from the competition. Said Martha Van Gelder, director of the UA Terry J. Lundgren Center for Retailing: “The most important fact about retailing today is the velocity of change that the industry is experiencing and the extent to which the customer is in charge."

To Cut Office Stress, Try Butterflies and Meditation?

  • The Wall Street Journal
  • October 10, 2012
More businesses these days are helping employees manage stress. Older stress-management programs, such as teaching employees to close their eyes and count backward from 10, "were naive and didn't work very well," said Kenneth R. Pelletier, director of the Corporate Health Improvement Program at the UA College of Medicine.

New Era Launches for UA Technology-Transfer Team

  • Arizona Daily Star
  • October 1, 2012
The UA is remaking its technology transfer process - the way the school pulls inventions from the lab and gets them into the marketplace, for the benefit of the public and, to some degree, the University and faculty inventors. The University has hired a new head coach in David N. Allen, who recently started as executive director of the UA's Tech Launch Arizona.

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